There is a suitable bag for each different kind of public and for each kind of company.
For a bag to really become the suit to meet your requirements, we must answer before several questions, for instance:
-What do we need to put inside the bag?
-Which brand values do we want to transmit?
-Do we want a bag that can be used for other purposes dissociated from our brand and product?
-What resistance and durability do we want to offer? |
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The answers to these and other questions will help us to design and conceptualise the bag:
- Material (weave, resistance).
- Measurement and shape (it must answer to one or more functionalities).
- Graphics (brand image and message).
To consider a bag as a mere stationery is to waste a unique opportunity to defend a brand. |
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